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EDUCATION

Law degree from the University of São Paulo (1974) and a Master’s degree in Labor Law form the same University (1985).

 

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BORN AND RAISED IN BRAZIL’S AUTO INDUSTRYopala

  • Nine years with General Motors (1969/1978), mostly with Labor Relations
  • Two years as Labor Relations Coordinator for ANFAVEA (Brazilian Association of Automotive Companies)  – 1979/1980
  • Seven years with Ford (1980/1987), where my career shifted from Labor Relations to Human Resources Management

 
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LEADING HR

Coca-Cola – Rio de Janeiro – 1987/1991

Alcatel – São Paulo – 1997/1998

American Express – São Paulo – 1998/2008*

* Under Banco Bradesco’s management as of July 2006


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COCA.

THE COCA-COLA COMPANY, A TURNING POINT – 1991/1994

I lived with my family in Atlanta, GA for 3 years, when I was Coca-Cola’s Training and Development Manager for Latin America. Personally and professionally, an unforgettable experience.