THE FOREMOST PURPOSE OF COMPANIES…

is to contribute towards overall societal prosperity.

THE CORPORATE IDENTITY…

including Mission, Vision and Values, is the fundamental inspiration for direction, behavior and decision making conducive to successful accomplishment of organizational goals.

EXCELLENCE IN RESULTS…

is achieved only when balancing the legitimate aspirations of employees, customers, shareholders, partners and the community.

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CULTURE…

has a major impact on business success.

LEADERS…

shape culture and are thus ultimately accountable for business success or failure.